3 Important Things You Should Know About Your Makeup

Most women {and perhaps some guys} use makeup often or even every day.
Some are just addicted to it, and can't leave without it.
An article from The New York Times (2011), says that it "increases
people's perceptions of woman's likability, her competence, and her
trustworthiness, according to a new study, which also confirmed what
is obvious: that cosmetics boost a woman's attractiveness."
Another article from InStyle (2013), says that "Women spend an average
of $15.000 on makeup in their lifetimes".

So I get it: we are into makeup. But how do you take care of it and
keep it safe and organized? Here are the 3 basics you should know:

• Expiration Date

First, do you know the expiration date of your makeup? Me neither.
Usually, this information does not come on the packaging, I figured
for two reasons: they will last from 3 to 12 months, depending on the
product we are talking about. But the way we store them may influence
it too... I got this good tip from Allure:​
"The sniff test is the best way to know if something is past its
prime: If you get a hint of anything funky in a lipstick or creamy
product, throw it out. The same goes for nail polish and foundation
that remain separated after you've shaken them. Don't stockpile
mascara—use it right after you buy it and replace it every three
months."

FIY a list I got from Micheleng.com {there are free
printables on the link} to stop using expired makeup:

• How to take care of your makeup

Sticking with Allure - The Beauty Expert, this is pretty good
information:
"- Store it right. Keep all makeup in a cool, dry environment, not on a
bathroom shelf where the warm, damp air will destroy it. Never let
makeup melt in a beach bag or freeze in a car, since the
emulsification will break down, and the product won't have that
smooth, luscious consistency.
- Come clean. Even the best tools don't perform well if they're dirty.
Ideally, synthetic brushes should be cleaned every couple days. I
apply a gentle eye-makeup remover—almost any one will do—to the
bristles, wipe them clean with a paper towel, and wash them with a
basic facial soap and water. In a pinch, an antibacterial wipe works
too. (These are also great for quick cleaning when you want to switch
shades.) Natural-bristle brushes hold on to grime and bacteria
differently, so you only have to wash them once a month. Swish the
head of the brush around in a dollop of baby shampoo and water, rinse
it under a warm tap, and then dip the brush in diluted rubbing
alcohol. Blot the bristles, and lay the brush on its side to air-dry.
- Revive your favorites. A really good sharpener (Sue Devitt's has the
finest blade I've found) will save pencils from looking gnawed. If the
tip is really soft, chill it in the refrigerator for a half hour
before sharpening."

• Organizing

To organize your makeup {don't forget to sort and check for expired
ones to toss first}, there are many products that can help you. There
are conventional ones {such as handbags, drawers storage units,
boxes}, and some different - and unexpected- items and ways to help
you keep your beauty friends safe and with easy access.
Here are three articles that will blow your mind!

1. 24 Life-Changing Ways to Store Your Beauty Products
2. 14 Genius Ways To Store Your Beauty Products
3. 14 Incredibly Simple Ways To Organize Your Makeup

These value tips will help you to keep track of when you should toss
your makeup; keep them lasting as long as possible; and last, but not
least, organize your makeup using the principals of organization {make
your life easier}.

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To contact me drop a line to neataholic@gmail.com
I am Izabelle Azevedo, the Professional Organizer behind Neat-a-Holic Solutions